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Difference between revisions of "Marketing Committee"

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[[Image:Sunset_218.jpg|200px|right|thumb|Next Marketing meeting]]
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'''This committee has ceased to exist as of mid-2014. The information contained below is persisted as a historic reference.'''
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The HL7 Marketing Committee’s primary responsibility is to develop a promotion and marketing strategy for increasing the visibility of HL7 and advancing HL7 Standards globally. The focus of the comittee activities is on the strategic aspects of marketing, not on day-to-day communications or PR issues.
 
  
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== Strategic Task Force ==
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The HL7 Marketing Committee’s (a body of volunteers within HL7) primary responsibility is to act as a marketing-oriented liasion between the HL7 work groups and the HL7 Board. The HL7 Board of Directors is responsible for the definition and execution of a promotion and marketing strategy.  
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The strategic taskforce is a special project which is focused on organizational strategy and process redesign for HL7’s future.  The initiative began in August at the HL7 Board Retreat where a process for developing long-term plans was determined. Preliminary recommendations are expected in february 2006. The work of the taskforce has an overlap with the activities of the Marketing Comittee. The activities of the marketing Comittee will be dormant (i.e. be carried out in the context of the Taskforce) until a later point in time.
 
  
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== WGM Phoenix January 2006 ==
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See also: [[University Outreach]]
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The Marketing Comittee will meet:
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== Product Positioning==
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*Tuesday Breakfast (07:30-08:30)
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*[[HL7 v3 product positioning]]
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*[[FHIR marketing|FHIR product positioning]]
  
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== Marketing Plan ==
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==Agendas/Minutes==
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The main activity of the comittee is the creation of a HL7 Marketing Plan. The goal of this document is to set forth a promotion and marketing plan for increasing the visibility of the HL7 organizations and advancing HL7 standards globally.
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*[[201405 Marketing Meeting]] -- May 2014 - Phoenix
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*[[201401 Marketing Meeting]]
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*[[201209 Marketing Meetings|2012-September Baltimore WGM]]
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*2012-May Vancouver WGM
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*2012-January San Antonio WGM
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**[[20111004 Marketing Call]]
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*[[201109 Marketing Meetings|2011-September San Diego WGM]], [[Marketing Firm Issues]]
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**[[20110823 Marketing Call]]
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**[[20110809 Marketing Call]]
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**[[20110726 Marketing Call]]
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*[[201105 Marketing Meetings|2011-May Orlando WGM]]
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*[[201101 Marketing Meetings|2011-January Sydney WGM]]
  
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The Marketing Plan describes many aspects, the following of which are contained in this Wiki:
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==Links==
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*[[HL7 Mission]]
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*[http://www.thenewpr.com/wiki/pmwiki.php?pagename=Main.HomePage New PR Wiki]
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*Stakeholder Analysis
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*Value proposition for SDO participation (from H Solomon) [[Media:Module_1-2_Standards.ppt‎]]
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**[[W3C Open Standards Community (situation analysis)]]
 
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**[[Wikipedia Collaborative Content Community (situation analysis)]]
 
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**[[Linux Open Source Community (situation analysis)]]
 
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**[[HL7 Open Standards Cummunity (situation analysis)]]
 
  
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..to quote from a standard-users' blog [http://www.dentalblogs.com/archives/larry-emmott/dicom/ 1]: "Do you know what DICOM stands for? Look [http://medical.nema.org/ here:] for the official site. However if you start surfing the site you will need an engineering degree to really understand it. ……BORING".
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== Marketing Plan (old) ==
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The main activity of the comittee is the creation of a HL7 Marketing Plan. The goal of this document is to set forth a promotion and marketing plan for increasing the visibility of the HL7 organizations and advancing HL7 standards globally.
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*[[Strategic Marketing Plan]]
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**[[Marketing Plan: Challenges]]
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**[[Marketing Plan: Strategic Initiatives]]
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*[[WoHIT 2011]] (HIMSS Europe) marketing/business plan

Latest revision as of 10:12, 13 September 2014

This committee has ceased to exist as of mid-2014. The information contained below is persisted as a historic reference.

The HL7 Marketing Committee’s (a body of volunteers within HL7) primary responsibility is to act as a marketing-oriented liasion between the HL7 work groups and the HL7 Board. The HL7 Board of Directors is responsible for the definition and execution of a promotion and marketing strategy.

See also: University Outreach

Product Positioning

Agendas/Minutes

Links

Marketing Plan (old)

The main activity of the comittee is the creation of a HL7 Marketing Plan. The goal of this document is to set forth a promotion and marketing plan for increasing the visibility of the HL7 organizations and advancing HL7 standards globally.

Retrieved from "https://wiki.hl7.org/w/index.php?title=Marketing_Committee&oldid=90416"