Marketing Committee

This committee has ceased to exist as of mid-2014. The information contained below is persisted as a historic reference.

The HL7 Marketing Committee’s (a body of volunteers within HL7) primary responsibility is to act as a marketing-oriented liasion between the HL7 work groups and the HL7 Board. The HL7 Board of Directors is responsible for the definition and execution of a promotion and marketing strategy.

See also: University Outreach

Product Positioning

• HL7 v3 product positioning
• FHIR product positioning

Agendas/Minutes

• 201405 Marketing Meeting -- May 2014 - Phoenix
• 201401 Marketing Meeting
• 2012-September Baltimore WGM
• 2012-May Vancouver WGM
• 2012-January San Antonio WGM
  • 20111004 Marketing Call
• 2011-September San Diego WGM, Marketing Firm Issues
  • 20110823 Marketing Call
  • 20110809 Marketing Call
  • 20110726 Marketing Call
• 2011-May Orlando WGM
• 2011-January Sydney WGM

Links

• New PR Wiki
• Value proposition for SDO participation (from H Solomon) Media:Module_1-2_Standards.ppt‎

Marketing Plan (old)

The main activity of the comittee is the creation of a HL7 Marketing Plan. The goal of this document is to set forth a promotion and marketing plan for increasing the visibility of the HL7 organizations and advancing HL7 standards globally.

• Strategic Marketing Plan
  • Marketing Plan: Challenges
  • Marketing Plan: Strategic Initiatives
• WoHIT 2011 (HIMSS Europe) marketing/business plan