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Difference between revisions of "Marketing Committee"

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The HL7 Marketing Committee’s primary responsibility is to develop a promotion and marketing strategy for increasing the visibility of HL7 and advancing HL7 Standards globally. The focus of the comittee activities is on the strategic aspects of marketing, not on day-to-day communications or PR issues.
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'''This committee has ceased to exist as of mid-2014. The information contained below is persisted as a historic reference.'''
  
== WGM San Diego ==
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The HL7 Marketing Committee’s (a body of volunteers within HL7) primary responsibility is to act as a marketing-oriented liasion between the HL7 work groups and the HL7 Board. The HL7 Board of Directors is responsible for the definition and execution of a promotion and marketing strategy.
The Marketing Comittee will meet at the following times:
 
*Tuesday Breakfast (07:30-08:30)
 
*Wedesday Q1/Q2
 
  
== Marketing Plan ==
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See also: [[University Outreach]]
The main activity of the comittee is the creation of a HL7 Marketing Plan.
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== Product Positioning==
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*[[HL7 v3 product positioning]]
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*[[FHIR marketing|FHIR product positioning]]
  
The Marketing Plan describes many aspects, the following of which are contained in this Wiki:
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==Agendas/Minutes==
*[[Purpose of the Marketing Plan]]
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*[[201405 Marketing Meeting]] -- May 2014 - Phoenix
*[[HL7 Mission]]
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*[[201401 Marketing Meeting]]
*Stakeholder Analysis
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*[[201209 Marketing Meetings|2012-September Baltimore WGM]]
*Stakeholder Groups
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*2012-May Vancouver WGM
**[[W3C Open Standards Community (situation analysis)]]
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*2012-January San Antonio WGM
**[[Wikipedia Collaborative Content Community (situation analysis)]]
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**[[20111004 Marketing Call]]
**[[Linux Open Source Community (situation analysis)]]
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*[[201109 Marketing Meetings|2011-September San Diego WGM]], [[Marketing Firm Issues]]
**[[HL7 Open Standards Cummunity (situation analysis)]]
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**[[20110823 Marketing Call]]
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**[[20110809 Marketing Call]]
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**[[20110726 Marketing Call]]
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*[[201105 Marketing Meetings|2011-May Orlando WGM]]
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*[[201101 Marketing Meetings|2011-January Sydney WGM]]
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==Links==
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*[http://www.thenewpr.com/wiki/pmwiki.php?pagename=Main.HomePage New PR Wiki]
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*Value proposition for SDO participation (from H Solomon) [[Media:Module_1-2_Standards.ppt‎]]
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== Marketing Plan (old) ==
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The main activity of the comittee is the creation of a HL7 Marketing Plan. The goal of this document is to set forth a promotion and marketing plan for increasing the visibility of the HL7 organizations and advancing HL7 standards globally.
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*[[Strategic Marketing Plan]]
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**[[Marketing Plan: Challenges]]
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**[[Marketing Plan: Strategic Initiatives]]
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*[[WoHIT 2011]] (HIMSS Europe) marketing/business plan

Latest revision as of 10:12, 13 September 2014

This committee has ceased to exist as of mid-2014. The information contained below is persisted as a historic reference.

The HL7 Marketing Committee’s (a body of volunteers within HL7) primary responsibility is to act as a marketing-oriented liasion between the HL7 work groups and the HL7 Board. The HL7 Board of Directors is responsible for the definition and execution of a promotion and marketing strategy.

See also: University Outreach

Product Positioning

Agendas/Minutes

Links

Marketing Plan (old)

The main activity of the comittee is the creation of a HL7 Marketing Plan. The goal of this document is to set forth a promotion and marketing plan for increasing the visibility of the HL7 organizations and advancing HL7 standards globally.