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Difference between revisions of "Marketing Committee"

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[[Image:Sunset_218.jpg|200px|right|thumb|Next Marketing meeting]]
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'''This committee has ceased to exist as of mid-2014. The information contained below is persisted as a historic reference.'''
The HL7 Marketing Committee’s primary responsibility is to develop a promotion and marketing strategy for increasing the visibility of HL7 and advancing HL7 Standards globally. The focus of the comittee activities is on the strategic aspects of marketing, not on day-to-day communications or PR issues.
 
  
== WGM San Diego ==
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The HL7 Marketing Committee’s (a body of volunteers within HL7) primary responsibility is to act as a marketing-oriented liasion between the HL7 work groups and the HL7 Board. The HL7 Board of Directors is responsible for the definition and execution of a promotion and marketing strategy.
The Marketing Comittee will meet at the following times:
 
*Tuesday Breakfast (07:30-08:30)
 
*Wednesday Q1/Q2
 
For details, see the [[Marketing San Diego Agenda]]
 
  
== Marketing Plan ==
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See also: [[University Outreach]]
The main activity of the comittee is the creation of a HL7 Marketing Plan. The goal of this document is to set forth a promotion and marketing plan for increasing the visibility of the HL7 organizations and advancing HL7 standards globally.
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== Product Positioning==
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*[[HL7 v3 product positioning]]
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*[[FHIR marketing|FHIR product positioning]]
  
The Marketing Plan describes many aspects, the following of which are contained in this Wiki:
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==Agendas/Minutes==
*[[HL7 Mission]]
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*[[201405 Marketing Meeting]] -- May 2014 - Phoenix
*Stakeholder Analysis
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*[[201401 Marketing Meeting]]
**[[W3C Open Standards Community (situation analysis)]]
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*[[201209 Marketing Meetings|2012-September Baltimore WGM]]
**[[Wikipedia Collaborative Content Community (situation analysis)]]
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*2012-May Vancouver WGM
**[[Linux Open Source Community (situation analysis)]]
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*2012-January San Antonio WGM
**[[HL7 Open Standards Cummunity (situation analysis)]]
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**[[20111004 Marketing Call]]
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*[[201109 Marketing Meetings|2011-September San Diego WGM]], [[Marketing Firm Issues]]
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**[[20110823 Marketing Call]]
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**[[20110809 Marketing Call]]
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**[[20110726 Marketing Call]]
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*[[201105 Marketing Meetings|2011-May Orlando WGM]]
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*[[201101 Marketing Meetings|2011-January Sydney WGM]]
  
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==Links==
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*[http://www.thenewpr.com/wiki/pmwiki.php?pagename=Main.HomePage New PR Wiki]
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*Value proposition for SDO participation (from H Solomon) [[Media:Module_1-2_Standards.ppt‎]]
  
..to quote from a standard-users' blog [http://www.dentalblogs.com/archives/larry-emmott/dicom/ 1]: "Do you know what DICOM stands for? Look [http://medical.nema.org/ here:] for the official site. However if you start surfing the site you will need an engineering degree to really understand it. ……BORING".
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== Marketing Plan (old) ==
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The main activity of the comittee is the creation of a HL7 Marketing Plan. The goal of this document is to set forth a promotion and marketing plan for increasing the visibility of the HL7 organizations and advancing HL7 standards globally.
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*[[Strategic Marketing Plan]]
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**[[Marketing Plan: Challenges]]
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**[[Marketing Plan: Strategic Initiatives]]
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*[[WoHIT 2011]] (HIMSS Europe) marketing/business plan

Latest revision as of 10:12, 13 September 2014

This committee has ceased to exist as of mid-2014. The information contained below is persisted as a historic reference.

The HL7 Marketing Committee’s (a body of volunteers within HL7) primary responsibility is to act as a marketing-oriented liasion between the HL7 work groups and the HL7 Board. The HL7 Board of Directors is responsible for the definition and execution of a promotion and marketing strategy.

See also: University Outreach

Product Positioning

Agendas/Minutes

Links

Marketing Plan (old)

The main activity of the comittee is the creation of a HL7 Marketing Plan. The goal of this document is to set forth a promotion and marketing plan for increasing the visibility of the HL7 organizations and advancing HL7 standards globally.