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Difference between revisions of "Marketing Committee"

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[[Image:Sunset_218.jpg|200px|right|thumb|Next Marketing meeting]]
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'''This committee has ceased to exist as of mid-2014. The information contained below is persisted as a historic reference.'''
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The HL7 Marketing Committee’s primary responsibility is to develop a promotion and marketing strategy for increasing the visibility of HL7 and advancing HL7 Standards globally. The focus of the committee activities is on the strategic aspects of marketing, not on day-to-day communications or PR issues.
 
  
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== Strategic Planning Task Force ==
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The HL7 Marketing Committee’s (a body of volunteers within HL7) primary responsibility is to act as a marketing-oriented liasion between the HL7 work groups and the HL7 Board. The HL7 Board of Directors is responsible for the definition and execution of a promotion and marketing strategy.  
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The Strategic Planning Task Force is a special project which is focused on organizational strategy and process redesign for HL7’s future.  The [[Strategic Initiative|initiative]] began in August 2005 at the HL7 Board Retreat where a process for developing long-term plans was determined. The work of the Task Force has an overlap with the activities of the Marketing Committee. The activities of the Marketing Committee will be dormant (i.e. be carried out in the context of the Task Force) until a later point in time.
 
  
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== Products ==
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See also: [[University Outreach]]
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See [[HL7 Products]].
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== Product Positioning==
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*[[HL7 v3 product positioning]]
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*[[FHIR marketing|FHIR product positioning]]
  
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*'''HL7 Messaging''' V2 can be positioned as:
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==Agendas/Minutes==
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**An HL7 success story it delivered results and has shown the way. Position V2.0 as success for early movers way back when, but also as legacy pointing out its short-comings for the 21st century (i.e. HL7 is response to the marketplace and its requirements)
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*[[201405 Marketing Meeting]] -- May 2014 - Phoenix
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**Important existing work-horse on which real-world deployments are based and this will continue to exist in production mode for some time to come.
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*[[201401 Marketing Meeting]]
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**A standard that will continue to get maintained (i.e. errata) and supported.
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*[[201209 Marketing Meetings|2012-September Baltimore WGM]]
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*'''HL7 Messaging''' V3 and '''HL7 CDA V3''' can be positioned as:
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*2012-May Vancouver WGM
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**The only internationally accepted, industry strength, standard to achieve interoperability '''within and across''' the HC enterprise.
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*2012-January San Antonio WGM
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**The standard upon which new deployments should be based
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**[[20111004 Marketing Call]]
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**The foundational standard of choice for regional, national and trans-national exchange of health information.
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*[[201109 Marketing Meetings|2011-September San Diego WGM]], [[Marketing Firm Issues]]
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**Designed for the 21st century (i.e. HL7 is responsive to the marketplace and its requirements)
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**[[20110823 Marketing Call]]
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**''Note: We can define V3 as being all RIM-derived, HDF based models, and specifications related to the transmission thereof.''
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**[[20110809 Marketing Call]]
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*'''Service specifications''' (e.g. CTS II). The problem with service specifications is that they could be based on -or harmonized with- RIM models (but not necessarily so). In many (if not most, maybe even all?) cases, you can take a messaging or service based approach for the same business functionality. Which is more appropriate in which circumstances is still subjective, some more obvious than others. Service definitions could be part of the HDF if the HDF is rewritten to be applicable for service as well as messaging environments.
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**[[20110726 Marketing Call]]
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*'''Functional specifications''' (e.g. EHR, RLUS).
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*[[201105 Marketing Meetings|2011-May Orlando WGM]]
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*'''CCOW'''
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*[[201101 Marketing Meetings|2011-January Sydney WGM]]
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*'''Arden Syntax'''
 
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== Marketing Plan ==
 
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The main activity of the comittee is the creation of a HL7 Marketing Plan. The goal of this document is to set forth a promotion and marketing plan for increasing the visibility of the HL7 organizations and advancing HL7 standards globally.
 
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The Marketing Plan describes many aspects, the following of which are contained in this Wiki:
 
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*[[HL7 Mission]]
 
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*Stakeholder Analysis
 
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**[[W3C Open Standards Community (situation analysis)]]
 
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**[[Wikipedia Collaborative Content Community (situation analysis)]]
 
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**[[Linux Open Source Community (situation analysis)]]
 
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**[[HL7 Open Standards Community (situation analysis)]]
 
  
 
==Links==
 
==Links==
 
*[http://www.thenewpr.com/wiki/pmwiki.php?pagename=Main.HomePage New PR Wiki]
 
*[http://www.thenewpr.com/wiki/pmwiki.php?pagename=Main.HomePage New PR Wiki]
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*[http://www.hl7.org/documentcenter/public/pressreleases/20060918.pdf ISO/HL7 21731:2006 RIM standard press release]
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*Value proposition for SDO participation (from H Solomon) [[Media:Module_1-2_Standards.ppt‎]]
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== Marketing Plan (old) ==
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The main activity of the comittee is the creation of a HL7 Marketing Plan. The goal of this document is to set forth a promotion and marketing plan for increasing the visibility of the HL7 organizations and advancing HL7 standards globally.  
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*[[Strategic Marketing Plan]]
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**[[Marketing Plan: Challenges]]
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**[[Marketing Plan: Strategic Initiatives]]
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*[[WoHIT 2011]] (HIMSS Europe) marketing/business plan

Latest revision as of 10:12, 13 September 2014

This committee has ceased to exist as of mid-2014. The information contained below is persisted as a historic reference.

The HL7 Marketing Committee’s (a body of volunteers within HL7) primary responsibility is to act as a marketing-oriented liasion between the HL7 work groups and the HL7 Board. The HL7 Board of Directors is responsible for the definition and execution of a promotion and marketing strategy.

See also: University Outreach

Product Positioning

Agendas/Minutes

Links

Marketing Plan (old)

The main activity of the comittee is the creation of a HL7 Marketing Plan. The goal of this document is to set forth a promotion and marketing plan for increasing the visibility of the HL7 organizations and advancing HL7 standards globally.

Retrieved from "https://wiki.hl7.org/w/index.php?title=Marketing_Committee&oldid=90416"