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Difference between revisions of "Marketing Committee"

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[[Image:Sunset_218.jpg|200px|right|thumb|Next Marketing meeting]]
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'''This committee has ceased to exist as of mid-2014. The information contained below is persisted as a historic reference.'''
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The HL7 Marketing Committee’s primary responsibility is to develop a promotion and marketing strategy for increasing the visibility of HL7 and advancing HL7 Standards globally. The focus of the comittee activities is on the strategic aspects of marketing, not on day-to-day communications or PR issues.
 
  
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== Strategic Planning Task Force ==
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The HL7 Marketing Committee’s (a body of volunteers within HL7) primary responsibility is to act as a marketing-oriented liasion between the HL7 work groups and the HL7 Board. The HL7 Board of Directors is responsible for the definition and execution of a promotion and marketing strategy.  
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The Strategic Planning Task Force is a special project which is focused on organizational strategy and process redesign for HL7’s future.  The [[Strategic Initiative|initiative]] began in August 2005 at the HL7 Board Retreat where a process for developing long-term plans was determined. Preliminary recommendations are expected in February 2006. The work of the Task Force has an overlap with the activities of the Marketing Committee. The activities of the Marketing Committee will be dormant (i.e. be carried out in the context of the Task Force) until a later point in time.
 
  
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== Products ==
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See also: [[University Outreach]]
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*We could define V3 as being all RIM-derived, HDF based models, and specifications related to the transmission thereof. We probably want to market CDA separately from V3 messages though.
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== Product Positioning==
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*Service specifications (e.g. CTS II) is another product line IMO, as are functional specifications (e.g. EHR, RLUS). The problem with service specifications is that they could be based on -or harmonized with- RIM models (but not necessarily so). In many (if not most, maybe even all?) cases, you can take a messaging or service based approach for the same business functionality. Which is more appropriate in which circumstances is still subjective, some more obvious than others.
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*[[HL7 v3 product positioning]]
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**One of the most obvious differences is in reuse of common behavior patterns and abstractions, which does not really arise from modeling focused on messaging. In SOA, you have services like Entity Identification (EIS), Retrieve, Update, Locate (RLUS) both in the current ballot, and other potential future ones: Order Management (for many kinds of order), Scheduling (all kinds of different resources) and so on. These simply do not arise out of modeling that is focused on messaging. 
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*[[FHIR marketing|FHIR product positioning]]
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*We also have CCOW and Arden (currently branded as separate products), where do those fit into?
 
  
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== Marketing Plan ==
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==Agendas/Minutes==
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*[[201405 Marketing Meeting]] -- May 2014 - Phoenix
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*[[201401 Marketing Meeting]]
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*[[201209 Marketing Meetings|2012-September Baltimore WGM]]
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*2012-May Vancouver WGM
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*2012-January San Antonio WGM
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**[[20111004 Marketing Call]]
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*[[201109 Marketing Meetings|2011-September San Diego WGM]], [[Marketing Firm Issues]]
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**[[20110823 Marketing Call]]
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**[[20110809 Marketing Call]]
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**[[20110726 Marketing Call]]
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*[[201105 Marketing Meetings|2011-May Orlando WGM]]
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*[[201101 Marketing Meetings|2011-January Sydney WGM]]
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==Links==
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*[http://www.thenewpr.com/wiki/pmwiki.php?pagename=Main.HomePage New PR Wiki]
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*Value proposition for SDO participation (from H Solomon) [[Media:Module_1-2_Standards.ppt‎]]
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== Marketing Plan (old) ==
 
The main activity of the comittee is the creation of a HL7 Marketing Plan. The goal of this document is to set forth a promotion and marketing plan for increasing the visibility of the HL7 organizations and advancing HL7 standards globally.  
 
The main activity of the comittee is the creation of a HL7 Marketing Plan. The goal of this document is to set forth a promotion and marketing plan for increasing the visibility of the HL7 organizations and advancing HL7 standards globally.  
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*[[Strategic Marketing Plan]]
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The Marketing Plan describes many aspects, the following of which are contained in this Wiki:
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**[[Marketing Plan: Challenges]]
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*[[HL7 Mission]]
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**[[Marketing Plan: Strategic Initiatives]]
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*Stakeholder Analysis
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*[[WoHIT 2011]] (HIMSS Europe) marketing/business plan
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**[[W3C Open Standards Community (situation analysis)]]
 
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**[[Wikipedia Collaborative Content Community (situation analysis)]]
 
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**[[Linux Open Source Community (situation analysis)]]
 
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**[[HL7 Open Standards Community (situation analysis)]]
 

Latest revision as of 10:12, 13 September 2014

This committee has ceased to exist as of mid-2014. The information contained below is persisted as a historic reference.

The HL7 Marketing Committee’s (a body of volunteers within HL7) primary responsibility is to act as a marketing-oriented liasion between the HL7 work groups and the HL7 Board. The HL7 Board of Directors is responsible for the definition and execution of a promotion and marketing strategy.

See also: University Outreach

Product Positioning

Agendas/Minutes

Links

Marketing Plan (old)

The main activity of the comittee is the creation of a HL7 Marketing Plan. The goal of this document is to set forth a promotion and marketing plan for increasing the visibility of the HL7 organizations and advancing HL7 standards globally.

Retrieved from "https://wiki.hl7.org/w/index.php?title=Marketing_Committee&oldid=90416"