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201209 Marketing Meetings
This is the agenda of the Marketing meetings to be held in Baltimore, September 2012.
Monday Q4 Education/Marketing/Mentoring WGs
Tuesday Q2 Marketing
- Survey
- Rene: 500 surveys were handed out during Tuesday's lunch.
- Update on the marketing plan
- As defined by the marketing firm / the HL7 board
- Impact of the recent "Free IP" decision
- Improve communication of marketing issues
- Between CEO+MarketingFirm and Marketing Council (e.g. through CEO participation), and between HL7 Board and Marketing Council (e.g. a Board liason, or a Marketing co-chair reporting regularly to Board).
- EU office (Catherine)
- Ambassador programme
- Update on the University Outreach
- Product positioning
- Rene: TSC is still in the process of defining 'product lines', based on differences in the products with regards to governance/management and methodology.
- Marketing will have to liase with TSC regarding the 'end user' view on the HL7 products. There should be a pretty intuitive mapping between the (TSC defined) product lines and the products as defined from a marketing viewpoint.
- HL7 v3 product positioning
- FHIR marketing
- Rene: TSC is still in the process of defining 'product lines', based on differences in the products with regards to governance/management and methodology.
