201101 Marketing Meetings

This is the agenda of the Marketing Committee for the January 2011 WGM

Minutes of Monday Q2

1. Participants: Grant Wood (chair), Jill kaufman,Max Walker ,Heather Grain, Charlie Bishop, Martin Entwisthle, Catherine Chronaki, Rene Spronk (scribe), David Hay, Stuart .
2. Call to order by Grant Wood at 11:00
3. Administrative items
   • Review of the agenda for the week
4. Discuss how to reinstate monthly Marketing Council conference calls, maybe first Thursday, 11 AM EST (Grant)
5. Affiliates sharing of local marketing efforts (What local programs have been done, what worked, plans for the future, what can HL7 International do to help)
   • Australia (David Rowlands and Klaus Veil, 10 minutes)
   • New Zealand (David Hay MD, 10 minutes)
   • HL7 European marketing report and plan (Rene, 10 minutes)
   • Others to share (open)
6. Begin Marketing Council strategy and planning for 2011
7. Discuss options for co-marketing with IHE, HIMSS (Catherine)

Monday Q4

1. Discuss and schedule topics for 2011 free Ambassador webinars (Grant)
2. Review current plans, and discuss further developing the plan, for the Ambassador page on the HL7 International website (Grant)
3. Discuss the value and future of the CDA Products and Services website (Becky Kush?)
4. Review the efforts underway to write one-page standard descriptions of HL7 domains with marketing consultant Martopia. Also update the Sample Listing of HL7 Specifications document
5. Review and clarify Marketing Council relationship with Education
6. Review the application process for new Ambassadors (e.g. Maria Ward – possible claims attachment ambassador)
7. Review and update the roles and responsibilities document for Ambassadors (add new presentations, change copyright to 2011)