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==Monday Q4 Education/Marketing/Mentoring WGs== | ==Monday Q4 Education/Marketing/Mentoring WGs== | ||
| − | + | #Education WG is host, see their minutes for a full record of the meeting. Below are some informal notes relevant to marketing: | |
| + | #*xxxx | ||
==Tuesday Q2 Marketing== | ==Tuesday Q2 Marketing== | ||
#Survey | #Survey | ||
| − | #*Rene: 500 surveys were handed out during Tuesday's lunch. | + | #*Rene: 500 surveys were handed out, some at the International Council meeting on Sunday, most during Tuesday's lunch. |
#Update on the marketing plan | #Update on the marketing plan | ||
| − | #*As defined by the marketing firm | + | #*As defined by the marketing firm |
| + | #*Marketing plan (from an international perspective) should have 3 content areas: | ||
| + | #*#Marketing approach for countries without an affiliate | ||
| + | #*#*Create new affiliates, increase HL7 International membership | ||
| + | #*#Generic marketing strategies and product positioning | ||
| + | #*#*oriented to support all affiliates in their marketing effort | ||
| + | #*#US oriented marketing plan | ||
| + | #*#*oriented to support the US affiliate in its marketing effort | ||
#*Impact of the recent "Free IP" decision | #*Impact of the recent "Free IP" decision | ||
| + | #Improve communication of marketing issues | ||
| + | #*Between CEO+MarketingFirm and Marketing Council (e.g. through CEO participation), and between HL7 Board and Marketing Council (e.g. a Board liason, or a Marketing co-chair reporting regularly to Board). | ||
#EU office (Catherine) | #EU office (Catherine) | ||
#Ambassador programme | #Ambassador programme | ||
Latest revision as of 09:01, 10 September 2012
This is the agenda of the Marketing meetings to be held in Baltimore, September 2012.
Monday Q4 Education/Marketing/Mentoring WGs
- Education WG is host, see their minutes for a full record of the meeting. Below are some informal notes relevant to marketing:
- xxxx
Tuesday Q2 Marketing
- Survey
- Rene: 500 surveys were handed out, some at the International Council meeting on Sunday, most during Tuesday's lunch.
- Update on the marketing plan
- As defined by the marketing firm
- Marketing plan (from an international perspective) should have 3 content areas:
- Marketing approach for countries without an affiliate
- Create new affiliates, increase HL7 International membership
- Generic marketing strategies and product positioning
- oriented to support all affiliates in their marketing effort
- US oriented marketing plan
- oriented to support the US affiliate in its marketing effort
- Marketing approach for countries without an affiliate
- Impact of the recent "Free IP" decision
- Improve communication of marketing issues
- Between CEO+MarketingFirm and Marketing Council (e.g. through CEO participation), and between HL7 Board and Marketing Council (e.g. a Board liason, or a Marketing co-chair reporting regularly to Board).
- EU office (Catherine)
- Ambassador programme
- Update on the University Outreach
- Product positioning
- Rene: TSC is still in the process of defining 'product lines', based on differences in the products with regards to governance/management and methodology.
- Marketing will have to liase with TSC regarding the 'end user' view on the HL7 products. There should be a pretty intuitive mapping between the (TSC defined) product lines and the products as defined from a marketing viewpoint.
- HL7 v3 product positioning
- FHIR marketing
- Rene: TSC is still in the process of defining 'product lines', based on differences in the products with regards to governance/management and methodology.
