Difference between revisions of "201209 Marketing Meetings"

Revision as of 20:41, 9 September 2012

This is the agenda of the Marketing meetings to be held in Baltimore, September 2012.

Survey
- Rene: 500 surveys were handed out, some at the International Council meeting on Sunday, most during Tuesday's lunch.
Update on the marketing plan
- As defined by the marketing firm / the HL7 board
- Impact of the recent "Free IP" decision
Improve communication of marketing issues
- Between CEO+MarketingFirm and Marketing Council (e.g. through CEO participation), and between HL7 Board and Marketing Council (e.g. a Board liason, or a Marketing co-chair reporting regularly to Board).
EU office (Catherine)
Ambassador programme
Update on the University Outreach
Product positioning
- Rene: TSC is still in the process of defining 'product lines', based on differences in the products with regards to governance/management and methodology.
  - Marketing will have to liase with TSC regarding the 'end user' view on the HL7 products. There should be a pretty intuitive mapping between the (TSC defined) product lines and the products as defined from a marketing viewpoint.
- HL7 v3 product positioning
- FHIR marketing

@@ Line 6: / Line 6: @@
 ==Tuesday Q2 Marketing==
 #Survey
-#*Rene: 500 surveys were handed out during Tuesday's lunch.
+#*Rene: 500 surveys were handed out, some at the International Council meeting on Sunday, most during Tuesday's lunch.
 #Update on the marketing plan
 #*As defined by the marketing firm / the HL7 board