201401 Marketing Meeting

The Marketing Council met on Tuesday Q2 (2014-01-20) - WGM in San Antonio.

Attendees: Grant, Rene, Gora.

• Grant: membership committee has been the main focus for the past year, marketing activities on the back burner.
• Gora: external marketing came and moved away again, so we lost time.
  • Value to the ambassador presentations
• Grant: first marketing firm, relationship ceased, ad-hoc hiring of communication-oriented services related to specific events
• Discussion around marketing to users versus standards developers
• Grant suggests to focus on just a couple of areas, like Ambassodor Presentations 2.0. Rene: agree, full marketing plan too ambitious as a goal, better to have a few areas where we as volunteers can contribute.
• Ambassador Presentations 2.0
  • Focus (of recorded webinars) long-tail instead of interactive-short-term?
    • Rene: rather have a 'talking head' video than a recorde webinar
    • Put recording on a separate blog page, allows for feedback/questions long after publication of the video
  • Create presentations for multiple target audiences
  • Gora: leverge social media platforms, beyond a webinar. Facebook? Twitter?
  • Presentation can be delivered f2f, webinar, video, via social media.
  • Grant to discuss with Chuck, Karen van/Mark McD
  • Will create a whitepaper/checklist related to the execution of the new social media strategy
  • Grant to organize a call, Thursday 08:00 US pacific, 17:00 Central europe.
• Meeting types
  • Rene: Interesting to see that HL7 in convening different kinds of meeting: Policy Conference (mainly marketing), UG/connectathon (standard implementers), IHIC (standard users/implementers), WGMs (standards developers), US-educational summits )mainly standard users)