Talk:HL7 Tooling Challenge

Communication Plan Ideas

• Write article for upcoming HL7 Newsletter (which will be published late this summer, just before the Plenary meeting)
• Ken to announce the Tooling Challenge on Tuesday morning at the Sept Plenary Working Group Meeting
• Ken to announce the Challenge at the Monday evening Co-chairs dinner/meeting
• Embargoed press release sent to targeted press in advance of the Tuesday morning announcement (trying to get them to attend the event)
• Press release issues from the HL7 office the same morning
• Appropriate tweets and LinkedIn announcements that morning
• Announcement via member/nonmember HL7 eNews (should occur several times during the challenge)
• Follow up article in the post Baltimore WGM newsletter
• Prominent link/banner on the HL7 website to the Tooling Challenge page
• Outreach to colleges/universities that have requested the use of our material or have expressed interest in HL7
• Push to have affiliates make similar announcements on their websites and through their communications channels
• Promote the Tooling Challenge through our eLearning courses (e.g. UML track planned by Education)
• Promote the Tooling Challenge on the HL7 webinars (the screen that displays as participants are joining the webinars)
• Host 2-3 Webinars explaining the Tooling Challenging and allowed those interested in responding to ask questions and receive answers from our panel of judges/Sparx representative
• Have OMG announce the Tooling Challenge through their channels (as the UML profile is to be OMG compliant)
• Add the link to the Tooling Challenge to the staff email signatures
• Ken to announce the winner at the 2014 Plenary Meeting (maybe large cardboard check or some other memorable way)
• Press release distributed from HL7 following the winning announcement
• Newsletter article on winner/winning submission