WoHIT 2011

Main goal of attending:

• finding new sources of revenue. For example:
  • EU projects.
  • Subsidies.
  • Creation of new Affiliates.

Main target group

Main group we wish to address:

• mainly government officials,
• national EHR projects in indivdual countries.

This is a good fit with the attendees of HIMMS, especially if it is held in Eastern Europe. Note that this statement is based on impressions by attendees of prior WoHIT conferences, and not on analysis of attendee lists.

Message

Message we wish to convey:

• "How does HL7 support your regional/national EHR project"

Discussion: how does this message, assuming we can convey that message to all key attendees, contribute to our goals? We need to do analysis of the relationship.

Methods

Methods: How do we convey the above message? What methods do we use? What method is most fitting with the customs/sociology/culture of the target group?

• Analysis: In order to address the target group
  • we need a visible place of contact, e.g. a booth.
  • Most value is in one-to-one networking and conversations, we need to enable those as much as possible. Booth has associated cost, arranging one-to-one meetings can be done in rather cost effective ways. Sending invitations to attendees (sometimes this can be done via the organization if one has a certain level of sponsorship) may be an option.
  • Documentation/flyers: again a relative cheap option, we'll just have to make sure we address those issues/concerns that the target audience is facing. Its contents have to be specifically focused on the message which we wish to convey.

Measuring RoI

Metrics to measure success:

• Short term: contact reports from face-to-face conversations with representatives from the intended target audience
• Long term: additional revenues for HL7 as a whole (international, EU Office, EU affiliates)