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Rene spronk (talk | contribs) (Created page with "The Marketing Council, being aware of the history of the relationship between HL7 and marketing firms, would like a prospective new marketing firm to be aware of, or to take care...") |
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#International focus. Up to now any work done on a marketing plan, or branding has been focused on the US - the international focus of the organization does however require a global perspective (as well as a US perspective, see next item) | #International focus. Up to now any work done on a marketing plan, or branding has been focused on the US - the international focus of the organization does however require a global perspective (as well as a US perspective, see next item) | ||
#Coordinate with HL7 country organizations. Any materials or ideas should be re-usable (after adaption, localization, translation) within the individual country organizations. Given that there is no country organization in the US, HL7 itself will have to play that role. | #Coordinate with HL7 country organizations. Any materials or ideas should be re-usable (after adaption, localization, translation) within the individual country organizations. Given that there is no country organization in the US, HL7 itself will have to play that role. | ||
| − | #Working with HL7-internal influencers. Prior markleting efforts were quite often done external to the HL7 organization without involvement of its internal influencers. Given the volunteer nature of the HL7 organization one | + | #Working with HL7-internal influencers. Prior markleting efforts were quite often done external to the HL7 organization without involvement of its internal influencers. Given the volunteer nature of the HL7 organization one has to engage key volunteers to ensure that the marketing ideas will "stick" and be accepted or executed by the volunteers. |
Revision as of 21:40, 11 September 2011
The Marketing Council, being aware of the history of the relationship between HL7 and marketing firms, would like a prospective new marketing firm to be aware of, or to take care of, the following issues:
- International focus. Up to now any work done on a marketing plan, or branding has been focused on the US - the international focus of the organization does however require a global perspective (as well as a US perspective, see next item)
- Coordinate with HL7 country organizations. Any materials or ideas should be re-usable (after adaption, localization, translation) within the individual country organizations. Given that there is no country organization in the US, HL7 itself will have to play that role.
- Working with HL7-internal influencers. Prior markleting efforts were quite often done external to the HL7 organization without involvement of its internal influencers. Given the volunteer nature of the HL7 organization one has to engage key volunteers to ensure that the marketing ideas will "stick" and be accepted or executed by the volunteers.
