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Rene spronk (talk | contribs) (Created page with " Agenda: #Discuss and plan for co-marketing with IHE – (input from Chuck Jaffe and Keith Boone). #Discuss strategic marekting plan updates #*Marketing Plan: Challenges, con...") |
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Agenda: | Agenda: | ||
#Discuss and plan for co-marketing with IHE – (input from Chuck Jaffe and Keith Boone). | #Discuss and plan for co-marketing with IHE – (input from Chuck Jaffe and Keith Boone). | ||
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#*#How can marketing work with US / international requirements, how to coordinate marketing with affiliate activities? | #*#How can marketing work with US / international requirements, how to coordinate marketing with affiliate activities? | ||
#*Stakeholder category descriptions / Martin | #*Stakeholder category descriptions / Martin | ||
| + | #**Hospitals, Networks and other Providers | ||
| + | #***Healthcare / Medical Provider – A person or facility that administers health care in the ordinary course of business or practice of a profession. This group includes, but is not limited to hospitals, physician practices, physician group practices, pharmacies and pharmacists. | ||
| + | #**Hospitals and Healthcare Systems CEOs/CIOs | ||
| + | #***Senior executives, working in Healthcare Systems or Medical Providers, who are responsible for strategic, decision making related to operations and or health information systems | ||
| + | #**Pharmaceutical Companies | ||
| + | #***Entities concerned with the invention and/or management of medicinal drugs to produce positive health outcomes. This group includes pharmaceutical manufacturers and clinical (trial) researchers and sponsors. | ||
| + | #**Drug Benefit Providers/Pharmacy | ||
| + | #***Organizations concerned with the delivery, dispensing or management of medicinal drugs to patients | ||
| + | #**Public Health Organizations | ||
| + | #***Entities concerned with threats to the overall health of the population of a community based on population health analysis. It generally includes infectious disease surveillance and infectious disease control and promotion of healthy behaviours among members of the community. | ||
| + | #**Payers | ||
| + | #***Payer – an entity that pays for, funds or underwrites coverage for health care expenses. A payer may be an insurance company, a health maintenance organization (HMO), a preferred provider organization (PPO), a government agency, fiscal intermediaries, or a third party administrator (TPA). | ||
| + | #**National, Federal, and State Government agencies | ||
| + | #***Includes the profiler/enforcers. This category also includes government subsidized, but not directly government controlled, national/regional initiative organizations/foundations such as NICTIZ (Netherlands Institute for ICT in Healthcare), Carelink in Sweden, Canada Health Infoway and CfH in the UK. | ||
| + | #**Clinicians and Practitioners | ||
| + | #***Individuals who practice in a clinical capacity. Identified by the requirement to hold a license in order to practice their art. Includes doctors, nurses, chiropractors, pharmacists, physical therapists dieticians, etc | ||
| + | #**Professional Associations | ||
| + | #***Membership organizations, usually comprised of practitioners of a given industry or profession, formed for a particular mission or purpose. Examples include HIMSS (Healthcare Information and Management Systems Society), Canadian Medical Association (CMA), Canadian Pharmacists Association (CPhA). | ||
| + | #**Academicians | ||
| + | #***Individuals involved in the research or education related to health, healthcare, and its organization, management or delivery | ||
| + | #**Grant Makers | ||
| + | #***Entities that make funds available to support projects or research that advance knowledge and understanding in health or healthcare, or assist in new approaches to its organization, management or delivery | ||
| + | #**Vendors | ||
| + | #***Vendor – an entity that represents an organization that produces or sells products or systems that relate to, use, or incorporate HL7 protocol specification. Consultant – an entity that provides advice, support, and consultative services concerning HL7 protocol specifications. | ||
| + | #**SDO | ||
| + | #***Standards Development Organizations (SDOs) – organizations (like HL7) that work cooperatively to develop consensus standards (sometimes called specifications or protocols) for a particular domain. SDOs are generally not-for-profit volunteer organizations whose members develop the standards. Examples include: International Standard Organization (ISO), European Committee for Standardization (CEN), ASTM International, National Council for Prescription Drug Programs (NCPDP), IHTSDO, and Digital Imaging and Communication in Medicine (DICOM). | ||
| + | #**Patient/Citizen | ||
| + | #***Individuals who need or are subject to healthcare | ||
Revision as of 12:01, 23 August 2011
Agenda:
- Discuss and plan for co-marketing with IHE – (input from Chuck Jaffe and Keith Boone).
- Discuss strategic marekting plan updates
- Marketing Plan: Challenges, consequence of Marketing Plan: Strategic Initiatives.
- Response to strategic questions by Chuck
- What should the marketing council be focusing upon?
- product briefs of products. TSC is working on this as well. hat's the strategy behind these product brief activities?
- How can marketing work with US / international requirements, how to coordinate marketing with affiliate activities?
- Stakeholder category descriptions / Martin
- Hospitals, Networks and other Providers
- Healthcare / Medical Provider – A person or facility that administers health care in the ordinary course of business or practice of a profession. This group includes, but is not limited to hospitals, physician practices, physician group practices, pharmacies and pharmacists.
- Hospitals and Healthcare Systems CEOs/CIOs
- Senior executives, working in Healthcare Systems or Medical Providers, who are responsible for strategic, decision making related to operations and or health information systems
- Pharmaceutical Companies
- Entities concerned with the invention and/or management of medicinal drugs to produce positive health outcomes. This group includes pharmaceutical manufacturers and clinical (trial) researchers and sponsors.
- Drug Benefit Providers/Pharmacy
- Organizations concerned with the delivery, dispensing or management of medicinal drugs to patients
- Public Health Organizations
- Entities concerned with threats to the overall health of the population of a community based on population health analysis. It generally includes infectious disease surveillance and infectious disease control and promotion of healthy behaviours among members of the community.
- Payers
- Payer – an entity that pays for, funds or underwrites coverage for health care expenses. A payer may be an insurance company, a health maintenance organization (HMO), a preferred provider organization (PPO), a government agency, fiscal intermediaries, or a third party administrator (TPA).
- National, Federal, and State Government agencies
- Includes the profiler/enforcers. This category also includes government subsidized, but not directly government controlled, national/regional initiative organizations/foundations such as NICTIZ (Netherlands Institute for ICT in Healthcare), Carelink in Sweden, Canada Health Infoway and CfH in the UK.
- Clinicians and Practitioners
- Individuals who practice in a clinical capacity. Identified by the requirement to hold a license in order to practice their art. Includes doctors, nurses, chiropractors, pharmacists, physical therapists dieticians, etc
- Professional Associations
- Membership organizations, usually comprised of practitioners of a given industry or profession, formed for a particular mission or purpose. Examples include HIMSS (Healthcare Information and Management Systems Society), Canadian Medical Association (CMA), Canadian Pharmacists Association (CPhA).
- Academicians
- Individuals involved in the research or education related to health, healthcare, and its organization, management or delivery
- Grant Makers
- Entities that make funds available to support projects or research that advance knowledge and understanding in health or healthcare, or assist in new approaches to its organization, management or delivery
- Vendors
- Vendor – an entity that represents an organization that produces or sells products or systems that relate to, use, or incorporate HL7 protocol specification. Consultant – an entity that provides advice, support, and consultative services concerning HL7 protocol specifications.
- SDO
- Standards Development Organizations (SDOs) – organizations (like HL7) that work cooperatively to develop consensus standards (sometimes called specifications or protocols) for a particular domain. SDOs are generally not-for-profit volunteer organizations whose members develop the standards. Examples include: International Standard Organization (ISO), European Committee for Standardization (CEN), ASTM International, National Council for Prescription Drug Programs (NCPDP), IHTSDO, and Digital Imaging and Communication in Medicine (DICOM).
- Patient/Citizen
- Individuals who need or are subject to healthcare
- Hospitals, Networks and other Providers
